Activity Reports

The Korean Market: Fam Trip for Power Bloggers


The Foundation organized two blogger fam trips
- Trip featuring the Gion Festival and traditional culture. (Kyoto, Nara and Osaka)

- Trip to enjoy manga and anime spots in Kansai (Osaka, Hyogo and Kyoto)


   Since last year, marketing activities in Korea promoted by the Foundation for Kansai Region Promotion have incorporated “blogs” that are one of the strongest marketing sources to influence Korean travelers. In July through September, the Foundation invited two Korean power bloggers (one blogger for each trip) to see and report the charm of the Kansai region.

   From the 16th to 19th of July, the Foundation conducted a familiarization trip to experience Japanese traditional culture in Kyoto, Nara and Osaka. In Kyoto, the participant enjoyed the Gion Festival, kawayuka (temporary balconies set up over the river) and powdered green tea in Uji. The participant also enjoyed Nara park, Naramachi (Nara town) in Nara, and Mt. Ikoma which has a splendid night view, as well as Yoshimoto Shinkigeki (Yoshimoto comedy theater) in Osaka.

   From the 16th to 19th of September, the Foundation conducted a familiarization trip featuring the spots, relating to manga and anime in the Kansai region. In advance, we had asked the Korean bloggers who were manga fan to submit a trip plan, and invited the blogger who submitted the best plan. In this four-day trip, the participant visited Nipponbashi in Osaka, the Osamu Tezuka Manga Museum, the Kobe Anpanman Museum & Mall, the monument of Tetsujin 28-go (Iron man No. 28), and so on. On the final day, the participant visited “Kyoto International Manga Anime Fair (KYOMAF) 2015”.
 
   Familiarization trips for bloggers are very effective because the reports and photos are immediately posted on their blogs, and the information spreads right away. The bloggers participated in these trips posted their articles, which includes photos of the Gion Festival, deer in Nara Park, cute cable cars running up and down the slope of Mt. Ikoma, the holy place of manga, KYOMAF, and so on.

*This project was conducted as part of Visit Japan Project in collaboration with Kinki District Transport Bureau.



 
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Gion Festival