Activity Reports

Malaysian Market: “MATTA Fair Kuala Lumpur 2014”


   The Foundation of Kansai Region Promotion participated in “MATTA Fair Kuala Lumpur 2014”. This international travel fair was held for three days from September the 5th to September the 7th in Kuala Lumpur. At the fair the Foundation set up an information booth that was collaboration between the Osaka Government Tourism Bureau, Nara prefecture government and Wakayama prefecture government. The booth was beautifully decorated with pictures, from participating prefectures, that included nature, unique culture and delicious food. Posters advertising Universal Studio Japan’s theme park area the Wizarding World of Harry Potter, which was opened in July of 2014, also attracted visitors to the booth. The fairs visitor’s numbered 82,000 about the same number as last year’s visitors. Many visitors planned independent trips to Japan and during the fair enquired about detailed information including railway passes and accommodation.

   After the MATTA fair the Foundation also joined seminars and business meetings held in the three cities of Penang, Kuala Lumpur and Kota Kinabalu. At the three presentations information about the Kansai region was provided to Malaysian travel agents. The presentations highlighted that many appealing cities are located in the Kansai region and travelers are able to enjoy a trip to Kyoto and Osaka plus adding other new destinations to their itinerary with unique meals, culture and seasonal attractions.
 

 
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Kansai PR Booth
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Kansai PR Booth
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Business Meeting (Penang)