Activity Reports

The Chinese Market


Exhibition at Xi’an Silk Road International Tourism Expo 2016
 
The Foundation for Kansai Region Promotion participated in Xi’an Silk Road International Tourism Expo 2016 for 3 days starting from August 26. The Foundation set up a Kansai PR booth and provided tourists’ information of to visitors using flyers and brochures of each prefecture/city and spot of Kansai.
 
The Expo was organized by Shaanxi Tourist Administration and this year marked the 3rdyear. 600 organization from 42 countries and regions had information booth at the venue. Visitors numbered 40,000 of industry players and 56,000 of general visitors. Okinawa, JTB Global Marketing and Kansai exhibited PR booth. The Kansai PR booth was crowded with visitors interested in traveling to Japan and the booth was awarded as “Most Popular Pavilion Award”.
 
It is expected that the number of visitors to Japan from the internal region of China is increasing in reaction to a boost in income. The Foundation will continue to develop marketing strategies for the Chinese market to increase Chinese visitors in accordance with the market trend.
 

 
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